Urban Rivals

Urban Rivals is an online multiplayer card game. Each card represents a character (some of which are based on real people or well-known fictional characters). Free registration gives a player eight character cards; further cards can be purchased. Four new characters usually for two different clans are added every two weeks, and new clans usually come out ever six months.

The game uses affiliate marketing to encourage existing players to recruit or sponsor new players; such sponsors can offer bonuses for purchases of credits, describing them as cheat codes. An associated comic book is published online every month, with nine panels each on the Urban Rivals official website. Sometimes this comic gives out hints of a new character or clan.