Dead Rising/Survivors

Frank West is a fictional character and protagonist of Dead Rising, created by Capcom. He is a photojournalist and was voiced by T.J. Rotolo.

Story
In Dead Rising, Frank West finds himself in the biggest scoop of his career after hearing of the small town of Willamette, Colorado, a town that has been blockaded by the United States National Guard. Frank then hires a helicopter pilot named Eddie, and flies to Willamette. Upon entering the Willamette Parkview Mall, Frank has exactly 72 hours (three days) to assist trapped survivors and unravel the mystery behind the zombie infestation.

Appearance
Frank's default costume is a black jacket with a white button-up shirt, khaki pants, and brown loafers. However, the player can visit various shops in the mall and change Frank's clothing. Many of Dead Rising's costumes are references to other Capcom games such as Frank's unlockable Megaman X outfit, or Arthur's boxers from Ghosts 'n Goblins. His camera is unbranded, and changes appearance between gameplay and cut scenes. The lens in the picture above appears to be a Canon 17-40mm f/4.0 L USM.