Ultima IV: Quest of the Avatar/Britannia Yellow Pages directory

Yellow pages directory
This page is structured exactly like any Yellow Pages directory: it lists all different shops divided by type.

Apothecaries
Best deals are highlighted in green, worst ones in red. In the NES remake, all magic shops use the prices from the original Moonglow shop.

The apothecary shop in Paws is hidden beyond a false wall. Check carefully the east wall in the village armoury.

To access the apothecary shop in Buccaneers Den you need to cast one "Dispel" magic, that requires a black pearl as one of the reagents, but black pearls are cheap in that same shop only. Therefore, you will have to buy at least one expensive black pearl somewhere else to get many cheap ones.

Armories & Weaponries
Sorted by effectiveness of ranged weapons.

For the NES remake, different weapons for sale are underlined. Some weapons were omitted from the port (dagger, halberd), some names were changed: "mace" became "club", "magic" became "+1/+2".

Sorted by effectiveness of armours.

For the NES remake, different weapons for sale are underlined. Also, two armors were added (ring and magic cloth).

Grocery shops
Sorted by best deal. The whole food mechanic was omitted in the NES remake.

Healers
The healers in Britannia provide access to three spells: curing (100 gold), healing (200 gold), and resurrection (300 gold). The healers are expensive compared to purchasing and mixing regents, resting in inns or camping, but are useful should the other options be unavailable.

If one of the party members is poisoned and there is not enough gold, the healers can cure the poison for free, asking you to likewise give onto others.

If the Stranger is in quite good health, he can give blood to the healers and practice the virtue of Sacrifice. The cities of Skara Brae and Jhelom feature a healer and a cheap inn where the party can rest, making them suitable locations where to improve Sacrifice quickly.

Castle Britannia is also useful, as Lord British will heal the party for free (or at the cost of cutting down experience points, in some versions), and has a healer on the lower floor.

Inns
Sorted by best deal.

Stables

 * Village of Paws: the price for horses equals 100 times the Stranger's level, minus 100.

Horses were omitted in the NES remake.

Information

 * Lord British: Castle Britannia
 * Hawkwind the Seer: Castle Britannia

Beggars
In order to master the virtue of Compassion, it is necessary to give gold to beggars. Each donation increases the score, regardless of the amount given.

The following table is divided in two: mainland and islands. In the NES remake, a "=" precedes the location if it is the same as the original; sort by "NES remake" to highlight the version differences.

The closest beggars to the Shrine of Compassion are: Sprite in Britain (Bob the Beggar in the NES remake), Humlock in Empath Abbey (in Paws in the NES remake), Frida and the poor beggar in Yew.

Humble answers
Answer humbly to the following characters in order to improve the Stranger's Humility. In the NES remake the dialogue is different, and more virtues can be affected. 🇨🇴 🇨🇴 Note: Honor was abbreviated "Hnr", Honesty "Hst" 🇨🇴