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EA Sports
EA Sports's company logo.
Founded 1993 (subsidiary of Electronic Arts)
Located Redwood City, CA, USA
Website http://www.easports.com/
Twitter EASPORTS
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EA Sports is a brand name used by Electronic Arts since 1993 to distribute games based on sports. Formerly a gimmick inside Electronic Arts sports games, that tried to mimic real-life sports networks, calling themselves "EA Sports Network" (EASN) with pictures or endorsements of real commentators such as Ron Barr and John Madden, it soon grew up to become a sub-label on its own, releasing games such as FIFA, NHL, Madden NFL, and NCAA Football. EA Sports' early motto, If it's in the game, it's in the game, (later abbreviated to just It's in the game.) reflects the aim of the early games to portray reality as best as the technology would allow. Unlike other companies, EA Sports has no special ties to a single platform, all games are released for the best-selling active platforms, sometimes long after most other companies abandon them (FIFA 98, Madden NFL 98, NBA Live 98, and NHL 98 were released for the Sega Genesis and the SNES throughout 1997; and Madden NFL 2005 and FIFA 2005 had PlayStation releases in 2004).