Sammy Corporation (サミー株式会社?) was established on November 1, 1975 and is a leading developer and retailer of pachinko and pachislot systems in Japan.
In 2001, Sammy Corporation created a subsidiary Sammy Entertainment, Inc. It would later change its name to Sammy Studios in 2002. Sammy Studios is responsible for developing and publishing next-generation video games. They are perhaps best known for publishing the Guilty Gear, The Rumble Fish and Survival Arts series of fighting games.
In 2004, they merged with Sega as a new company called Sega Sammy Holdings Inc. On March 7, 2005, Sammy Studios, Inc. broke away from Sammy and renamed itself High Moon Studios.
On February 29, 2008, Sammy Europe, Ltd., Ltd. broke away from Sega Sammy Holdings Inc.
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