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Category:Sega: Difference between revisions
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Over the next few decades Sega changed hands a couple of times, owned first by Gulf+Western, producing [[Frogger]] and [[Zaxxon]]. Gulf+Western then sold the US portion of Sega to the pinball business Bally Manufacturing after the videogame crash in [[:Category:1983|1983]], while the Japanese business was bought by Rosen Enterprises founder David Rosen and Japanese businessman Hayao Nakayama. In [[:Category:1984|1984]] the Japanese conglomorate CSK bought Sega and relocated its entire business to Japan under the name Sega Enterprises Ltd. The American subsidiary, Sega of America, was founded in [[:Category:1986|1986]] to cash in on the growing videogame market there, launching the [[:Category:Sega Master System|Master System]] against Nintendo's [[:Category:NES|NES]]. | Over the next few decades Sega changed hands a couple of times, owned first by Gulf+Western, producing [[Frogger]] and [[Zaxxon]]. Gulf+Western then sold the US portion of Sega to the pinball business Bally Manufacturing after the videogame crash in [[:Category:1983|1983]], while the Japanese business was bought by Rosen Enterprises founder David Rosen and Japanese businessman Hayao Nakayama. In [[:Category:1984|1984]] the Japanese conglomorate CSK bought Sega and relocated its entire business to Japan under the name Sega Enterprises Ltd. The American subsidiary, Sega of America, was founded in [[:Category:1986|1986]] to cash in on the growing videogame market there, launching the [[:Category:Sega Master System|Master System]] against Nintendo's [[:Category:NES|NES]]. | ||
The Sega [[:Category:Sega Genesis|Mega Drive]] (Genesis in the US) launched in 1989, accompanied by a new mascot in the shape of Sonic The Hedgehog, and a directly anti-Nintendo advertising campaign. This didn't pay off, and the company lost market share in the face of Nintendo's strong [[:Category: | The Sega [[:Category:Sega Genesis|Mega Drive]] (Genesis in the US) launched in 1989, accompanied by a new mascot in the shape of Sonic The Hedgehog, and a directly anti-Nintendo advertising campaign. This didn't pay off, and the company lost market share in the face of Nintendo's strong [[:Category:Super Nintendo|Super Nintendo]] lineup and the commercial failures of the [[:Category:Sega 32X|32X]] and [[:Category:Sega CD|Sega CD]]. | ||
The [[:Category:Sega Saturn|Sega Saturn]] followed in 1994 (1995 in America), but despite strong Japanese sales the machine failed to gather momentum in America. Sega's last-ditch attempt to recapture part of the home console market was the [[:Category:Sega Dreamcast|Dreamcast]] in [[:Category:1998|1998]]/[[:Category:1999|99]]. Like the Saturn, the Dreamcast got off to a strong start but was ultimately defested by Sony's [[:Category:PlayStation 2|PS2]] before being discontinued in [[:Category:2001|2001]] - a move which signalled the end of Sega's home console ambitions. | The [[:Category:Sega Saturn|Sega Saturn]] followed in 1994 (1995 in America), but despite strong Japanese sales the machine failed to gather momentum in America. Sega's last-ditch attempt to recapture part of the home console market was the [[:Category:Sega Dreamcast|Dreamcast]] in [[:Category:1998|1998]]/[[:Category:1999|99]]. Like the Saturn, the Dreamcast got off to a strong start but was ultimately defested by Sony's [[:Category:PlayStation 2|PS2]] before being discontinued in [[:Category:2001|2001]] - a move which signalled the end of Sega's home console ambitions. | ||
