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Category:Sega: Difference between revisions
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{{Company | {{Company | ||
|name=Sega | |name=Sega | ||
|image= | |image=Sega.jpg | ||
|founded=[[1965]] (merger of Service Games and Rosen Enterprises) | |founded=[[1965]] (merger of Service Games and Rosen Enterprises) | ||
|location=Ota, Tokyo, Japan | |location=Ota, Tokyo, Japan | ||
|website=http://sega | |website=http://sega.com/ | ||
}} | }} | ||
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Sega Enterprises was officially formed in [[1965]] when Service Games and Rosen Enterprises merged; their first hit was a submarine simulator called "Periscope". | Sega Enterprises was officially formed in [[1965]] when Service Games and Rosen Enterprises merged; their first hit was a submarine simulator called "Periscope". | ||
Over the next few decades Sega changed hands a couple of times, owned first by Gulf+Western, producing [[Frogger]] and [[Zaxxon]]. Gulf+Western then sold the US portion of Sega to the pinball business Bally Manufacturing after the videogame crash in [[1983]], while the Japanese business was bought by Rosen Enterprises founder David Rosen and Japanese businessman Hayao Nakayama. In [[1984]] the Japanese | Over the next few decades Sega changed hands a couple of times, owned first by Gulf+Western, producing [[Frogger]] and [[Zaxxon]]. Gulf+Western then sold the US portion of Sega to the pinball business Bally Manufacturing after the videogame crash in [[1983]], while the Japanese business was bought by Rosen Enterprises founder David Rosen and Japanese businessman Hayao Nakayama. In [[1984]] the Japanese conglomerate CSK bought Sega and relocated its entire business to Japan under the name Sega Enterprises Ltd. The American subsidiary, Sega of America, was founded in [[1986]] to cash in on the growing videogame market there, launching the [[Sega Master System]] against Nintendo's [[NES]]. | ||
The [[Sega Mega Drive]] (Genesis in the US) launched in 1989, accompanied by a new mascot in the shape of Sonic The Hedgehog, and a directly anti-Nintendo advertising campaign. This didn't pay off, and the company lost market share in the face of Nintendo's strong [[Super Nintendo]] lineup and the commercial failures of the [[:Category:Sega 32X|32X]] and [[Sega CD]]. | The [[Sega Mega Drive]] (Genesis in the US) launched in 1989, accompanied by a new mascot in the shape of Sonic The Hedgehog, and a directly anti-Nintendo advertising campaign. This didn't pay off, and the company lost market share in the face of Nintendo's strong [[Super Nintendo]] lineup and the commercial failures of the [[:Category:Sega 32X|32X]] and [[Sega CD]]. | ||
The [[Sega Saturn]] followed in 1994 (1995 in America), but despite strong Japanese sales the machine failed to gather momentum in America. Sega's last-ditch attempt to recapture part of the home console market was the [[Dreamcast]] in [[1998]]/[[1999]]. Like the Saturn, the Dreamcast got off to a strong start but was ultimately | The [[Sega Saturn]] followed in 1994 (1995 in America), but despite strong Japanese sales the machine failed to gather momentum in America. Sega's last-ditch attempt to recapture part of the home console market was the [[Dreamcast]] in [[1998]]/[[1999]]. Like the Saturn, the Dreamcast got off to a strong start but was ultimately devastated by Sony's [[PlayStation 2]] before being discontinued in [[2001]] — a move which signaled the end of Sega's home console ambitions. | ||
Sega is currently owned by Viacom and the Japanese conglomerate Sammy, under the official name Sega Sammy Holdings. | Sega is currently owned by Viacom and the Japanese conglomerate Sammy, under the official name Sega Sammy Holdings. | ||
[[Category:1965]] | [[Category:1965]] | ||
