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Episode 101 image

In Culture Shock, an ex-television star attempts to take over the world with a mass-hypnosis tape, starting with the child stars of the hit show The Soda Poppers, which replaced his own. Sam & Max have to de-hypnotize the three child stars to find the location of the Brady Culture and bring him down.

The office[edit]

Items used
Big Gun Swiss Cheese

Before you can start solving any mysteries, or even become aware that a mystery is in progress, you must rescue your telephone from rodent-gangster Jimmy the Rat.

Swiss cheese
Sam & Max Season One screen swiss cheese.jpg
  1. Open the closet.
  2. Shoot the cheese with the gun.
  3. Place cheese at the rat hole.

Once you have come up with the cheese, Jimmy reneges on his deal and you'll have to interrogate him with a "good cop, bad cop" method to convince him to return your property.

Sam & Max Season One screen interrogation.jpg
  1. Threaten Jimmy with any of Max's choices.
  2. Select "Got a headache, eh?" from Sam's choices.
  3. Select "I'll hang you out to dry!" from Max's choices.

Now that you have your phone back, you'll receive a call from the Commissioner who reports multiple occurrences of oddness in your neighborhood. Sam suggests heading down to the convenience store. Before you leave, you may want to pick up any items from the office that you can take along with you in your inventory. Use the office door when you're ready to leave.

Inventory items
  1. The boxing glove on the window sill.
  2. The bowling ball by the filing cabinets.

Bosco's Inconvenience[edit]

Items used
Cheddar Cheese

When you get down into the street, you'll find Bosco's at the end of the sidewalk to the right. When you get inside, you'll find that Bosco has an intruder he'd like you to take care of—Whizzer, one of the stars of The Soda Poppers.

Knock out Whizzer
Sam & Max Season One screen whizzer.jpg
  1. Pick up the sample cheese at the front of the store.
  2. Use the bathroom.
  3. Put the cheese in Whizzer's crate while he's in the bathroom.

Once Whizzer is knocked out, you'll get your first hint that the main culprit is watching you. There's nothing more to do in the store, so grab any inventory items you can find and head back out into the street. For info raising money for any purchases, see the DeSoto section.

Inventory items
  1. An Eye-Bo video from the display case.

The street[edit]

Items used
Spray Paint Bowling Ball

Out in the street, if you didn't meet him already on your way to Bosco's, you'll find Specs, another Soda Popper with a penchant for painting. As he's another hypnosis victim of Brady Culture's, you'll want to knock him out as well.

Knock out Specs
Sam & Max Season One screen specs.jpg
  1. Grab the spray paint from the hood of the car behind your DeSoto.
  2. Use the spray paint on the graffiti outside your office door.
  3. Drop the bowling ball on Specs' head from your office window.

Once Specs is down, you'll hear another voice-over from Culture. The only inventory item you can pick up in the street was used to knock out Specs, so you should already have it in your possessions and can take a drive to earn some money. Hop into your DeSoto and hit the road.


Items used
Big Gun Megaphone

In the DeSoto you can move back and forth across the road and run into random motorists. You'll also be able to shoot your gun, shout on the megaphone, honk your horn or go back to the office. Since Max chewed through the brake lines, the only way to slow down is to rear-end another car.

Earn $10,000
Sam & Max Season One screen earn 10k.jpg
  1. Get behind a car and use the gun to shoot out one of its taillights.
  2. Use the megaphone to pull the car over.
  3. Tell the motorist you pulled him over for the broken taillight.

When you have the dough, you can return to the office and you'll now be able to purchase something that costs $10,000.


Items used
$10,000 Tear Gas Grenade Launcher
Boxing Glove

Inside Sybil's, the last building down the street to the left, you'll find Peepers, another Soda Popper, who believes he's Sybil Pandemic, the shop's proprietor. Here you can knock out the last Soda Popper, before or after letting the real Sybil out of the closet.

Knock out Peepers
Sam & Max Season One screen peepers.jpg
  1. Shoot Peepers with the Tear Gas Grenade Launcher (bought at Bosco's).
  2. Punch Peepers with the boxing glove.

When Peeper's is knocked out, Sybil will deprogram him, which teaches Sam how to do the same. Now you just need to go help the rest of the Soda Poppers you've already knocked out, by going and talking to them. You can wake up the others in any order, however, whichever one is last will jump into the van and drive away, leaving you to follow them in the DeSoto.

Brady Culture's[edit]

While following the Soda Popper in the van, you'll need to dodge the boxes of Eye-Bo tapes that come flying out the back. Hitting them or any of the stuff on the sidewalks will slow you down. When you get close enough to the van, shoot out its back tire with the gun. The only thing you can do at Brady Culture's "Home" for Former Child Stars is grab the one inventory item and head back to the office.

Inventory items
  1. The admission form on the left side of the ticket booth.

Artificial Personality Disorder[edit]

You'll need your admission form filled out by a licensed professional diagnosing you with APD, and Sybil is the only one on your street. She is grateful to your for getting rid of Peepers, so she's happy to perform your psychoanalysis. You'll need convince her you have the three symptoms of the disorder:

  1. An obsession with fame or money.
  2. A violent reactions to dentistry or hairstyling.
  3. A subconscious desire to marry your mother or see your peers get older.
Sam & Max Season One screen inkblot.jpg
Obsession with fame
Q: First inkblot
Susan Lucci holding an Emmy.

Q: Second inkblot
Pigeon's on the marquee at Mann's Chinese Theater.

Q: Third inkblot
An autograph written in Braille.

Q: Fourth inkblot
A cheering crowd of lanky albinos.

Q: Fifth inkblot
That blotchy thing a flashbulb does to your eyes.

Obsession with money
Q: First inkblot
Pennies on the eyes of a dead mime.

Q: Second inkblot
An SUV crashing into an opulent mansion.

Q: Third inkblot
My uncle Louie's moth-eaten wallet.

Q: Fourth inkblot
Elephants at the New York Stock Exchange.

Q: Fifth inkblot
A debit card fed through a document shredder.

Free association
Sam & Max Season One screen free association.jpg
Violent reaction to dentistry
Q: First question
Anything you want.

Q: Second question
Use your gun on Sybil.

Q: Third question
Anything you want.

Violent reaction to hairstyling
Q: First question
Anything you want.

Q: Second question
Anything you want.

Q: Third question
Use your gun on Sybil.

Dream analysis
Sam & Max Season One screen dream analysis.jpg
Desire to marry your mother
  1. Choose "You" from the options of who was the special guest in your dream.
  2. Choose "A wedding cake" from the options of what was in the donut box.
Desire to see your peers get older
  1. Choose "Max" from the options of who was the special guest in your dream.
  2. Choose "A birthday cake" from the options of what was in the donut box.

Now that you have all three symptoms, Sybil will sign off on your chart showing you have APD, which allows you to get into Culture's theater.

First encounter with Brady Culture[edit]

Items used
Symptoms Form Cheddar Cheese
Big Gun Max

Take the DeSoto back to the theater and use your filled out admissions form at the ticket booth's form reader to open the gate, allowing you entrance. Inside you'll find Brady Culture, but unfortunately you don't have any protection against Culture's hypnosis ray. You'll find that you are now a video deliveryman for Culture, bringing tapes into Bosco's Inconvenience by the crateful.

De-hypnotize yourself
Sam & Max Season One screen de-hypnotize.jpg
  1. On your way out of the store, grab the cheese on the display table to set off the alarm.
  2. Flip the light switch next to the office door.
  3. Stand between Max/Brady and the desk and shoot the One-Way sign on the wall.
  4. Use Max's head on the Max/Brady.
  5. Remove the hanger from the top of the television.
  6. Open the closet door, then pump up the rat with the bicycle pump while cheese Brady is talking.

Take out Brady Culture[edit]

Items used
Helmet Diagram Coat Hanger

Now that you are back to your normal self once again, you'll need to find some protection against Culture's hypnosis ray before confronting him again.

Anti-hypnosis helmet
Sam & Max Season One screen anti-hypnosis helmet.jpg
  1. Talk to Sybil to get the helmet diagram.
  2. Give the helmet diagram to Bosco.
  3. Give Bosco the coat hanger from the top of the television set in your office.

With your anti-hypnosis helmet, you're once again ready to face Culture. Take the DeSoto back to the theater and go back inside. This time your helmet protects you from the hypnosis ray. Unfortunately, the Soda Poppers arrive to back you up, but they don't have any protection against hypnosis. Culture has them attack you, and you'll need to use a little reverse psychology on Culture to take him out.

Beating Brady
Sam & Max Season One screen brady culture.jpg
  1. Tell the Soda Poppers to attack Brady Culture.
  2. Tell the Soda Poppers to worship Sam.
  3. Tell the Soda Poppers to attack Sam.

Once the Soda Poppers take out Culture, you can crush his hypnosis glasses and de-hypnotize the child stars. That completes your adventure for Episode 1.