The first building you'll see in Lilycove City is the Contest Hall, for Master Rank contests. You need a Ribbon in each of the Normal, Super and Hyper contests in order to compete here.
Climb the stairs to the right of the Pokémon Center to get up to the Lilycove Department Store.
Before you can get inside the Department Store, you'll have to battle your Rival again.
Rival Battle #4
This is the final rival battle in the game, and the toughest. Again, the Pokémon your Rival has depends what you picked to begin the game:
Lilycove Department Store
Once you've battled, you can get in. This is the largest store in the game, and contains just about anything you want. Here's what's on each floor:
Floor One: Lottery Center
Go up to the right counter to enter the free Pokémon Lotto. If one of your Pokémon's IDs matches the number they draw, you'll win a prize. You can win:
- Master Ball
- Max Revive
- Exp. Share
- PP Up
You can do the Lotto only once per day. When you're done with the Lotto, go into the elevator. Here, you can select your floor and automatically go there.
Floor Two: Left Counter
- Poké Ball: 200
- Great Ball: 600
- Ultra Ball: 1200
- Escape Rope: 550
- Full Heal: 600
- Antidote: 100
- Paralyz Heal: 200
- Burn Heal: 250
- Ice Heal: 250
- Awakening: 250
- Fluffy Tail: 1000
Floor Two: Right Counter
- Potion: 300
- Super Potion: 700
- Hyper Potion: 1200
- Max Potion: 2500
- Revive: 1500
- Repel: 350
- Super Repel: 500
- Max Repel: 700
- Wave Mai: 50
- Mech Mail: 50
Floor Three: Left Counter
- Protein: 9800
- Calcium: 9800
- Iron: 9800
- Zinc: 9800
- Carbos: 9800
- HP Up: 9800
Floor Three: Right Counter
- X Speed: 350
- X Special: 350
- X Attack: 500
- X Defend: 550
- Dire Hit: 650
- Guard Spec: 700
- X Accuracy: 950
Floor Four: Left Counter
- TM38 (Fire Blast): 5500
- TM25 (Thunder): 5500
- TM14 (Blizzard): 5500
- TM15 (Hyper Beam): 5500
Floor Four: Right Counter
- TM17 (Protect): 3000
- TM20 (Safeguard): 3000
- TM33 (Reflect): 3000
- TM16 (Light Screen): 3000
Fifth Floor: Right Counter, Right Position
- Surf Mat: 4000
- Thunder Mat: 4000
- Fire Blast Mat: 4000
- Powder Snow Mat: 4000
- Attract Mat: 4000
- Fissure Mat: 4000
- Spikes Mat: 4000
- Glitter Mat: 2000
- Jump Mat: 2000
- Spin Mat: 2000
Fifth Floor: Right Counter Left Position
- Ball Poster: 1000
- Green Poster: 1000
- Red Poster: 1000
- Blue Poster: 1000
- Cute Poster: 1000
- Pika Poster: 1500
- Long Poster: 1500
- Sea Poster: 1500
- Sky Poster: 1500
Fifth Floor: Left Counter Right Position
- Pika Cushion: 2000
- Round Cushion: 2000
- Zigzag Cushion: 2000
- Spin Cushion: 2000
- Diamond Cushion: 2000
- Ball Cushion: 2000
- Grass Cushion: 2000
- Fire Cushion: 2000
- Water Cushion: 2000
Fifth Floor: Left Counter Left Position
- Pichu Doll: 3000
- Pikachu Doll: 3000
- Marill Doll: 3000
- Jiggypuff Doll: 3000
- Duskull Doll: 3000
- Wynaut Doll: 3000
- Baltoy Doll: 3000
- Kecleon Doll: 3000
- Azurill Doll: 3000
- Skitty Doll: 3000
- Swablu Doll: 3000
- Gulpin Doll: 3000
Sixth Floor: Vending Machines
- Fresh Water: 200
- Soda Pop: 300
- Lemonade: 300
Move Deleter
The house to the right of the Dept. Store is home to the Move Deleter, who can help any Pokémon unlearn a move.