Ultima IV: Quest of the Avatar/Britannia Yellow Pages directory

Yellow pages directory

This page is structured exactly like any Yellow Pages directory: it lists all different shops divided by type.

Apothecaries

Best deals are highlighted in green, worst ones in red. In the NES port, all magic shops use the prices from the original Moonglow shop.

Shop	Town	Ash	Gin	Gar	Sil	Mos	Prl
Shiela's "The Magics"	Paws	3	4	2	9	6	7
Margot's "Magical Herbs"	Moonglow	2	5	6	3	6	9
Sasha's "Herbs and Spices"	Skara Brae	2	4	9	6	4	8
Shannon's "Magic Mentar"	Buccaneers Den	6	7	9	9	9	1
NES port	-	2	5	6	3	6	9

The apothecary shop in Paws is hidden beyond a false wall. Check carefully the east wall in the village armoury.

To access the apothecary shop in Buccaneers Den you need to cast one "Dispel" magic, that requires a black pearl as one of the reagents, but black pearls are cheap in that same shop only. Therefore, you will have to buy at least one expensive black pearl somewhere else to get many cheap ones.

Armories & Weaponries

Sorted by effectiveness of ranged weapons.

For the NES port, different weapons for sale are underlined. Some weapons were omitted from the port (dagger, halberd), some names were changed: "mace" became "club", "magic" became "+1/+2".

Weaponry	Town	Ranged weapons	Close-combat weapons (& consumables)
Winston's "Windsor Weaponry"	Britain	Sling NES: sling	Dagger, staff, sword NES: staff, sword
Wendy's "Village Arms"	Vesper	Sling, bow NES: bow, crossbow	Dagger, flaming oil NES: sword, oil (at the guild)
Jumar's "Duelling Weapons"	Trinsic	Bow NES: bow	Mace, axe, sword NES: club, axe, sword +1
Willard's "Willard's Weaponry"	Jhelom	Crossbow NES: bow	Axe, sword, halberd NES: staff, axe, sword
Peter's "The Iron Works"	Minoc	Magic axe NES: axe +1	Mace, halberd, magic sword NES: club, axe, sword +2
Hook's "Hook's Arms"	Buccaneer's Den	Crossbow, magic bow, magic wand NES: crossbow, bow +1, wand	Flaming oil NES: sword +1, oil (at the guild)

Sorted by effectiveness of armours.

For the NES port, different weapons for sale are underlined. Also, two armors were added (ring and magic cloth).

Armory	Town	Armours
Pierre's "Light Armour"	Paws	Cloth, leather NES: ring, cloth +1, chain +1
Winston's "Windsor Armour"	Britain	Cloth, leather, chainmail NES: cloth, leather, chainmail
Limpy's "Basic Armour"	Buccaneer's Den	Cloth, leather, chainmail NES: chain +1, plate +1
Jean's "Duelling Armour"	Trinsic	Cloth, chainmail, magic chain NES: leather, chain, ring
Valiant's "Valiant's Armour"	Jhelom	Chainmail, platemail, magic chain, magic plate NES: leather, chain, plate

Grocery shops

Sorted by best deal. The whole food mechanic was omitted in the NES port.

Shop	Town	Prices	NES port
Mintol's "Food for Thought"	Skara Brae	25 for 20 GP	(Part of the inn)
Shaman's "The Sage Deli"	Moonglow	25 for 25 GP	"Spells Unlimited"
Max's "The Market"	Paws	25 for 30 GP	(Empty shop)
Donnar's "The Dry Goods"	Yew	25 for 35 GP	Extra inn (save game point)
Windrick's "Adventure Food"	Britain	25 for 40 GP	(Part of the pub)

Guild shops

Shop	Town	Torches	Gems	Keys	Sextant
Long John Leary's "The Guild Shop"	Vesper	50	60	60	900
One Eyed Willey's "Pirate's Guild"	Buccaneers Den	50	60	60	900

Healers

If the Stranger is in quite good health, he can give blood to the healers and practice the virtue of Sacrifice. The cities of Skara Brae and Jhelom feature a healer and a cheap inn where the party can rest, making them suitable locations where to improve Sacrifice quickly.

Unfortunately, Lord British didn't introduce free health care (like in the European Union) yet, so you have to pay cash every time you go to a healer. At least, they don't ask to see your health insurance (unlike in the USA and UK).

Shop	Town	Fares
Pendragon's "The Royal Healer"	Castle Britannia
Celest's "Wound Healing"	Britain
Salle's "The Love Healer"	Empath Abbey
Justin's "Just Healing"	Yew
Windwalker's "Courage Healer"	Serpent's Hold
Triplet's "Heal and Health"	Jhelom
Spiran's "The Mystic Heal"	Skara Brae
Harmony's "The Healer"	Moonglow
Starfire's "The Thruth Healer"	Lycaeum
Quat's "Healer Shop"	Cove

Inns

Sorted by best deal.

Shop	Town	Fares
Tymus's "The Sleep Shop"	Vesper	1GP
Tyrone's "Inn of the Spirits"	Skara Brae	5GP (haunted)
Smirk's "The Inn of Ends"	Jhelom	10GP
Jason's "Britannia Manor"	Britannia	15GP
Zajac's "Honorable Inn"	Trinsic	15GP
Scatu's "The Honest Inn"	Moonglow	20GP
Estro's "Wayfarer's Inn"	Minoc	30 to 90GP

Pubs

Shop	Town	Food	Grog	Info
Sam's "Jolly Spirits"	Britannia	4	2	Black Stone
Greg & Rob's "Folley Tavern"	Paws	2	2	Mandrake
Terran's "The Grog Tap"	Trinsic	3	2	White Stone
Arron's "Axe & Grog"	Vesper	2	2	Nightshade
Celestial's "The Bloody Pub"	Jhelom	2	2	Sextant
The Cap'n's "Captain Black Tavern"	Buccaneers Den	4	2	Skull

Stables

• Village of Paws: the price for horses equals 100 times the Stranger's level, minus 100.

Horses were omitted in the NES port.

Stranger's level:	2	3	4	5	6	7	8
Horses price:	100	200	300	400	500	600	700

Other people

Information

• Lord British: Castle Britannia
• Hawkwind the Seer: Castle Britannia

Beggars

• Sprite, Britain
• Bob, Minoc
• Gimble, Minoc
• Frida, Yew
• Roderick, Serpents Hold
• Granted, Skara Brae
• Ambule, Skara Brae
• Daranor, Moonglow

NES differences

In the NES port, shops and shopkeepers are nameless. Also, there are no horses and the Paws stables are empty.